Amazon have announced that their About the Author feature is now available for Amazon.co.uk as well as .com What is About the author?
Well put simply the information that an author has on their author page on Amazon will be available to owners of Kindle Fire and Kindle Paperwhites directly on their devices. So if they read an author’s book and want to know more about them including what other books are available, see your photo and biography they can do so. They can then buy those books.
Authors should make sure that they have updated their page via Author Central. This should include checking they are happy with their photo, making sure all book details are correct ( including that all your books are listed).
Author central can also take feeds from twitter and show videos (although these features wont show up in About the Author.). IN the US but NOT in the UK it can also take your blog feeds.