For a self published author of Paperbacks or e-books via Kindle setting up an Amazon Author Page should be part of your overall author platform.
It is a focal point where all your books are listed, there is a bio about you, you can link to twitter and other social networks and upload video.
Amazon UK and US have different Author pages BUT there are very similar.
You will start by going to
Here you can use your existing Amazon user name and password to login.
This page allows you to
- connect to Twitter (so your feed shows up)
- upload videos
- upload pictures
- write a bio
- list events that you are attending – book launchings etc
- and in the US (but not yet UK) link to your blog so posts appear.
You can now list all your books. This will involve clicking the add book button and supplying the required data (ISBN etc)
That is about it. If you do the same on USA (and I imagine German and French sites although I have not done that yet) you now have a quite details page that means readers can find out more about you.
My Amazon page is here http://www.amazon.co.uk/Richard-John-Denning/e/B003CUUJM4